Having been given an interview for a designers position at IKEA, i was given the task of creating a new way in which IKEA could market their products.
I was given three popular items within IKEA and had to present my final designs at the interview
These items were the RASKOG Trolley, EKTORP chair and ISTAD freezer bags.
The direction I went in for this campaign was that each of these products had a different use, not all just used for one thing, they are all diverse in some way in which you would not expect.
A RASKOG Trolley can be used to put plants in, used for your stationery equipment or even unused toys by your infant or younger relative.
An EKTORP Chair can be used as a place of comfort for your household pets, your favourite pair of slippers
An ISTAD freezer bag, can be used to store socks, peas, or even your pets favourite treat.